Marketing and Advertising
Seaside Vacations' comprehensive marketing initiatives reach a local, regional and national scope and are dedicated to achieving exceptional results. Our market knowledge, combined with our industry relationships, add up to an incredible advantage for homeowners in our rental program. We are continually increasing brand awareness and loyalty.
Direct Marketing
Targeted bi-monthly e-mail campaigns are sent to our current and past guests as well as thousands of leads generated from various advertising avenues. The messages are timely and relevant and our e-mails have a significantly high open and click-through rate - resulting in high website traffic volume.
Monthly e-newsletters (entitled Seaside Notes) are used to keep both our owners and our guests updated on Seaside Vacations news as well as Outer Banks-related news, events, weather and more.
Dynamic Website
Our website is designed to reach out to a broad span of potential visitors. OuterBanksVacations.com is search-engine optimized for competitive keywords on major search engines Google, Yahoo, and MSN. Guests can see real-time availability and can book (and pay) online 24 hours a day. And should they need a question answered right away, we offer "Push2Talk" and "Push2Chat" - online live phone and text messaging.
Further, our website also offers a personalized OwnerNet which provides you with 24-hour access to your owner statements, future bookings, 12-month availability calendar, Outer Banks news, weather updates and more.
Owners and guests can follow all Seaside Vacations and Outer Banks updates via the ever-expanding social sites as well. You can find us on Facebook, Twitter, MySpace, YouTube as well as our own personal Seaside Vacations blog.
Innovative Technology
Seaside Vacations offers a new, revolutionary “Simplified Pricing/No Fees” reservations policy just as you’d find with industry leaders such as TravelocityTM and Orbitz®. Our Simplified Pricing plan means no additional reservation, administrative or credit card fees. Guests pay only our "Simplified Price" plus taxes and a fully refundable security deposit.
We also stand behind our "Perfect Vacation Promise" to all of your guests. This includes our "Clean House Guarantee" - should guests find anything that needs our attention, we’ll be there to remedy it within two hours or we’ll give the guest $100, provided we receive the call before 7:00 PM. (Calls received after 7:00 PM will be addressed the next morning.)
Our sister company, Coldwell Banker Seaside Realty, also provides information on the latest market trends - including investment analysis and real estate values with their Outer Banks Market Report.
Strategic Partnerships
Through our strategic alliances with such companies and locations as Kilmarlic Golf Club, Kilmarlic Health & Racquet Club, Outer Banks Yoga, Outer Banks Boarding Company, Native Vine and more, we're able to deliver an exclusive Outer Banks experience. Club Seaside is only available Seaside Vacations guests and offers complimentary programs including golf and tennis clinics, yoga classes, wine tasting, surf lessons and more.
If you would like to discuss our program in more detail, please call our Business Development Manager for a personalized informational package - including a complimentary projection of the potential for occupancy and rental income.
Stephanie Massoth, Business Development Manager: 252.489.4460 or smassoth@seasiderealty.com
